Print magazine marketers make a sad attempt, but embarrass themselves (Just like automobiles will never replace horses, and there are
no environmental problems.)
On
October 18, 2012
Newsweek Magazine announced their
business has been increasingly affected by the
challenging print advertising environment, while their
online and e-reader content has built a rapidly growing
audience.
They will cease printing on December 31, 2012
Remember...
Internet ads offer
interactivity
Print ads offer no
such thing
Internet ads can be
highly targeted
Cost-per-thousand viewings
in Asheville Magazine
is
a small percentage of what it costs in
Mountain Xpress or other print publication.
From the cutting down
of oxygen giving trees, and the toxic making of the paper,
to the printing,
and the fossil fuel burned, print magazines, newspapers, catalogs, and other forms of paper
communication are a
major contributor to local and planetary pollution, and use of natural
resources.
Remember this
when you read something on paper,
or when you are considering print advertising:
Fossil fuel is burned for machinery to cut
and/or process trees
or recycled materials, then for more trucks to
haul these trees and materials to paper mills,
where fossil fuel is again burned for
machinery to make the paper, where untold tons
of polluting chemicals enter our environment in the
process, then more trucks or railroads to transport this paper to
printers, often for thousands of miles, where more toxic chemicals, inks, etc. enter the process,
as well as burning more fossil fuels for the
electricity to produce the newspaper,
magazine or catalog, then fuel to
bring them to distributors, then from distributors to retailers.
And after reading the newspaper, magazine or
catalog, fuel is burned for trucks to haul
them to landfills (printed paper is now over
40% of landfills) or recycling facilities that consume
fuel to recycle.
The burning
of fossil fuel in all these processes itself create more
pollution . . .and then the process
repeats itself!
The NY Times
Sunday edition
alone
consumes over 3,000 tress!
On
October 18, 2012
