VIRATO LIVE! RATES

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General Information | Underwriter/Sponsor info | Event Announcement
Website Banner Link | Listener Profile

"...VIRATO LIVE! is Enlightening and Cosmic!"

Hi,
I'm Virato, Editor and Publisher of Asheville Magazine, your radio host of VIRATO LIVE! for the past 5 years, and now on non-commercial television I've been in media for some 5 decades, and in these 50 years I've been a student of media, marketing and technology. I would like to share something with you about what's happening in the media today.

With exponentially expanding computer technology, desk top publishing is rampantly flourishing. It seems everyone is printing something on paper! ...and then selling advertising in it, either for themselves, or others...newspapers, magazines, directories, etc. We are witnessing a result that can only be called print advertising glut.

It is near impossible to read all the printed-on-paper information coming to us. In fact, large retailers in the Asheville, NC area such as Earth Fare and Greenlife, no longer have space for another publication!

Just count the number of ads in printed publications such as Asheville's Mountain Xpress, and countless other "throw-away," pollution creating publications in a community, and it's mind-boggling. It easy to see why many advertising messages simply go unseen without impact. Bummer! ...and, at a few hundred bucks for the cost of a print ad, a SUPER BUMMER!

Ads seem to float in an endless sea of other ads...page after page. Your message is lost in an overwhelming plethora of ads, each competing for a reader's eyes...one after another, after another. Sure, people are placing print ads...they need the business! ...and they are being told by print ad salespeople that a print ad is what they need! ..and maybe a larger one.

It's time to wake up!

If you are ready for change [you can use both meanings], and would feel good helping to keep the planet a little cleaner...and saving a few trees along the way, and a few bucks [you can use both meanings here also] STOP feeding the old way of print advertising...and get with the new program....

VIRATO LIVE!
now on television.......

For the past 5 years Virato served as host of an outstanding Talk Radio program speaking to and with people, about subjects embracing body, mind and spirit reflecting a 21st Century, holistic paradigm. He has now crossed over to non-commercial television.

VIRATO LIVE! uniquely stimulates thought, and probes beyond the mind into the essence of consciousness itself. More like an event, workshop, or ongoing seminar, his radio show had a large and loyal following. Virato enjoys his work of contacting his friends, and renown guests from around the world and having then share themselves with you.

His two decades in new paradigm media brings to VIRATO LIVE! world known experts on leading edge topics of interest to a culturally creative person.

Your underwriting of VIRATO LIVE! stands out. It's shows your support for what people have tuned into! A resonance.

Call now and show your support 828-254-6620

We are seeking a good marketing person for the TV show and Asheville Magazine

This is a highly targeted market (like personalized direct mail)

Unlike an overpriced display ad lost in print media, you have a captive audience hearing only what you have to say at the moment. You indeed stand out, unlike a print ad competing for viewing in a sea of other ads!

The cost of print display ads vs. VIRATO LIVE! is dollars vs. pennies!

Spot Ads | Event Announcements

828-254-6620

New Paradigms... Holistic Health, Higher Consciousness, Spirituality, Mysteries and Metaphysics, Exploration, The Paranormal, New Science, Natural Foods, Internationally Known Guests...Music... and telephone call-ins from around the world!

VIRATO LIVE! is considered by many to be the most popular radio talk show in Asheville, (#1 Arbitron rated show on station time/day slot), with an estimated 500,000 devoted streaming coast-to-coast and world-wide podcast listeners.

There are over 2,500 web pages associated with Asheville Magazine (where Virato is editor) and VIRATO LIVE, and interlinked on thousands of other independent websites, including over 60 specific Yahoo, MSN and specialty groups and bulletin boards ...all bringing listeners to the show

Testimonial

Dear Virato,

I love how you skillfully blend your ability to be present and transparent at the same time and your skill of being in control, but not controlling, allowing your guest to express him/herself; their passion, feelings, and knowledge on the topic as completely as possible in the time allotted.

It shows that you take the time to know the topic. You ask good questions and give your guest time to answer. Your response to their comments are supportive and allows your guest to get to the "meat of the matter" quickly.

Listening to this creative, "vocal artwork panorama" on my radio, or computer, is a very satisfying experience.

Keep up the good work. You are an inspiration.

Warmest regards,
Richard & Jane Cicchetti,
Fairview, NC

Other Testimonials | Testimonial Studio

broadcast in Asheville on

Ch. 20

157,000 paid local Asheville area subscribers
and streamed world-wide online

Starting April 2010!

Virato has made another leap. After 25 years in magazine publishing, both in print and online, and a 5 year run on commercial Asheville radio (plus other radio in New York City and Philadelphia dating back more than 40 years), he has expanded into a greater breadth of communication -- television. And non-commercial public cable broadcasting at that! Streamed to the world. No more crass commercials promoting unawareness! FINALLY!

Please support Virato's transformational interview format It is your support that creates the quality of the show and its further promotion.

Studies have shown that people who are not responsive to, or who are offended by, traditional advertising commercials, respond favorably to a person or business showing support for what the viewer also supports...without any hype!

As it was with Clear Channel Communications, Charter Cable Communications has no budget to promote VIRATO LIVE!

Become one of our non-commercial sponsors!

Consider it "resonating with," rather than "selling."

VIRATO LIVE! welcomes the support of individuals as well as businesses. To get people to tune in we need your help.

You are our only support!

Read our guidelines, then see contributor below

828-254-6620

157,000 paid Asheville area subscribers!

VIRATO LIVE!
Underwriter/Sponsor Guidelines
(similar to PBS Guidelines)

Permissible Video/Audio Effects:

Logo, or slogans, still and/or animated, which identify, but DO NOT promote or endorse company or its products/services.

Company name and exterior location.

Non-commercial website. No specific products available for sale or "advertised" on specific URL mentioned.

One specific product line or brand name

Symbolic depiction of up to three (3) generic product lines, services or target markets, in addition to the one specific product or service. This product depiction is limited to 50% of credit time, or 5 seconds.

Street address or general location, but NO telephone numbers or "commercial" websites.

Product/service demonstration is NOT allowed

Packaged good outside their container is NOT permitted.

No tobacco, alcohol, firearms or illegal products/services.

Music and sound effects are allowed, but no lyrics sung to music

No comparative claims or words reflecting product/service quality or value. Do not use words such as best, better than, more than, superior, low cost, affordable, finest, coolest, etc.

No call to action, "Call now..." Visit them at..." "Ask about..."

No prices, discounts, interest rates, or special offers.

No host/guest product/service endorsement.

No employee(s), company officials, or actors posing as company employees.

Time Allocation:

Sponsor/Underwriter is a allotted a maximum of a 10 seconds for an announcement video/audio identification.

Sponsor/Underwriter allotted a maximum of six 10 second announcements in any 30 minute period.

Total sponsorship/underwriting announcement time in any 30 minute time period is 60 seconds.

Sponsor/Underwriting Contribution

Frequency

Open Rate (uncontracted)

5-14 spots within 13 week contract

15-25 spots within 13 week contract

26-52 spots within 26 week contract

52+ spots within 26 week contract

Local*

$60

$45 each

$35 each

$25 each

$19 each

National * *

$75

$65 each

$50 each

$35 each

$29 each

All sponsors/underwriters must abide by guidelines above.
All contracts must be paid in advance

* Local applies to a person, product or service primarily offered at one Asheville area location. (Ex. Local practitioner business/service with a single location or local media)
** National applies to a person, product or service is normally sold or marketed at multiple locations, or nationally or internationally. (Ex. Mail order or Internet business or multi-location service/business such as Earth Fare)

..

Event Announcements

There's no better way to let someone know of an event then by talking to them in person.

Nothing is as inviting and welcoming as another human's voice...

The next best way to announce your event is to let potentially interested people know about it over television, with a soothing voice...on a TV show they have tuned into... a show they enjoy, and by the host of the show himself. Viewers hear it as a special event announced by Virato... To meet the non-commercial requirements of our program, we provide you our telephone number, free of charge, to take your calls, and personally call you with the info.

Have Virato announce your event including Name, Day, Date, Time, Location, VIRATO LIVE! phone number with a brief or detailed Description. All event announcements must be approved by Virato, and meet guidelines

Market / Location	Up to 25 words
National/International**	$40
Local Asheville*	$25

Event announcements are limited in each cable broadcast, available on a first come, first served basis, meet guidelines, and be approved by Virato.

Event announcement must be received and paid for no later than 5 PM the Thursday before broadcast. Should an event not be broadcast, full credit or return of full payment is offered. Announcements can be for events up to 1 month in advance of event, and be repeated. No prices, telephone numbers or call to action is permitted. The VIRATO LIVE! phone number will be given at no charge to call for info

* Local applies to a product or service primarily offered at one Asheville area location.
(Ex. Local practitioner business/service with a single location or local media)

** National applies to a person, product or service normally sold or marketed at multiple locations, or nationally or internationally.
(Ex. Mail order or Internet business or multi-location business such as Earth Fare)

Also see Event Listing info in Asheville Magazine

...and on the

Website

a 468 X 58 pixel

See Banner Links

468 X 58 Pixel Banner

3 months banner presence, single category: $149, [each additional category when they are established] $19

6 months banner presence, single category: $249, [each additional category when they are established] $29

12 months banner presence, single category: $389, [each additional category when they are established] $56

Banners not yet categorized. We are also into partial or full barter...