...and on the
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Profile Targeted by...
Here is a composite of a VIRATO LIVE! viewer. He or she (52% female) most likely also listens to NPR, is Internet savvy, probably voted for Al Gore in 2000, and Barack Obama in 2008, he or she surely knows what organic means, and is bright enough to understand the program's topics and guests...or is interested in learning.
Sprinkle the composite liberally with those exploring their inner selves through metaphysics, spirituality, and expanded consciousness.
Now, dose with former (and current) hippies, tarot card readers (and a few card-carrying "new agers"), yoga aficionados, crystal gazers, Tommy Chong flashbacks, tree-huggers, and a few wannabe revolutionaries.
Sparingly add peace, human and animal rights activists, and those who recognize the unconsciousness of war and the need for exposing a dysfunctional society at the forefront of their activism. A good portion are Cultural Creatives.
They also magically find plenty of disposable income to share with our advertisers. Maybe it's because they're not addicted to spending their money in the malls or on fashion and "made-in-china" trinkets from Wal-Mart.
This is of the radio show.
No reply 4%
Other or no reply
The above income figures represent 42% of those surveyed
Own Home, 39%
less than once a week: 3%
less than 1 hr/day: 29%
more than 1 hr/day: 42%
more than 2 hrs/day: 21%
more than 4 hrs/day: 5%
Survey completed 5/20/08
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