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"...VIRATO LIVE! is Enlightening and Cosmic!
"

Hi,
I'm Virato, Editor and Publisher of Asheville Magazine, and your host of VIRATO LIVE!  I've been in media for over 4 decades, and in these 40 plus years I've been a student of media, marketing and technology. I would like to share something with you about what's happening in the media today.

With exponentially expanding computer technology, desk top publishing is rampantly flourishing. It seems everyone is printing something on paper! ...and then selling advertising in it, either for themselves, or others...newspapers, magazines, directories, etc. We are witnessing a result that can only be called print advertising glut

It is near impossible to read all the printed-on-paper information coming to us.  In fact, large retailers in the Asheville, NC area such as Earth Fare and Greenlife, no longer have space for another publication!

Just count the number of ads in printed publications such as Asheville's Mountain Xpress, and countless other "throw-away," pollution creating publications in a community, and it's mind-boggling. It easy to see why many advertising messages  simply go unseen without impact. Bummer! ...and, at a few hundred bucks for the cost of a print ad, a SUPER BUMMER!

Ads seem to float in an endless sea of other ads...page after page. Your message is lost in an overwhelming plethora of ads, each competing for a reader's eyes...one after another, after another. Sure, people are placing print ads...they need the business! ...and they are being told by print ad salespeople that a print ad is what they need! ..and maybe a larger one.

It's time to wake up!

If you are ready for change [you can use both meanings], and would feel good helping to keep the planet a little cleaner...and saving a few trees along the way, and a few bucks [you can use both meanings here also] STOP feeding the old way of print advertising...and get with the new program....

VIRATO LIVE!
offers IMPACT

Talk Radio speaks to and with people. It's an interactive connection. Even listeners who don't call in are connected. Even with their eyes closed. listeners ae captive. And VIRATO LIVE! isn't simply Talk Radio...

VIRATO LIVE!  is Talk Radio that uniquely stimulates thought, and probes beyond the mind into the essence of consciousness itself. More like an event, workshop, or ongoing seminar, the show has a large and loyal following. I enjoy my work of contacting my friends, and renown guests from around the world and having then share themselves with you. I thank Divinity for this gift, and that I am able to share with the world, the many other gifts I have been given over the years...

My decades in the new paradigm media brings to VIRATO LIVE! world known experts on leading edge topics of interest to a culturally creative person.

Spot ads and nuggets on VIRATO LIVE! stand out. It's only your ad and their ears. Period. This is why talk radio works. All this, and at a fraction of the cost for print advertising.

E-mail me or call me at 828-254-6620 and let's get started... I'm also looking for a good sales person for the radio show and magazine.

This is a highly targeted market (like personalized direct mail)

Unlike an overpriced display ad lost in print media, you have a captive audience hearing only  what you have to say at the moment. You indeed stand out, unlike a print ad competing for viewing in a sea of other ads!

The cost of print display ads vs. VIRATO LIVE! is dollars vs. pennies!

 

Spot Ads | Golden Nugget Interview | Mini-Program

Music for a New Age | Event Announcements

828-254-6620

#1 Rated Show
(Arbitron ratings)

New Paradigms... Holistic Health, Higher Consciousness, Spirituality, Mysteries and Metaphysics, Exploration, The Paranormal, New Science, Natural Foods, Internationally Known Guests...Music... and telephone call-ins from around the world!

                                

Saturdays, 10 AM-1 PM NY Time

Broadcasting from America's "New Age Mecca"

Flagship Asheville station part of world's largest radio network.

A full 5,000 watts in the Greater Asheville area,
and streamed coast-to-coast

 

VIRATO LIVE! is considered by many to be the most popular radio talk show in Asheville, (#1 Arbitron rated show on station time/day slot), with an estimated 500,000 devoted streaming coast-to-coast and world-wide podcast listeners.

There are over 2,500 web pages associated with Asheville Magazine (where Virato is editor) and VIRATO LIVE, and interlinked on thousands of other independent websites, including over 60 specific Yahoo, MSN and specialty groups and bulletin boards ...all bringing listeners to the show 

Programs are archived and listenable, downloadable, and podcast from May 20, 2006, and CDs available of most earlier shows


 

Testimonial

Dear Virato,

I love how you skillfully blend your ability to be present and transparent at the same time and your skill of being in control, but not controlling, allowing your guest to express him/herself; their passion, feelings, and knowledge on the topic as completely as possible in the time allotted.

It shows that you take the time to know the topic. You ask good questions and give your guest time to answer. Your response to their comments are supportive and allows your guest to get to the "meat of the matter" quickly.

Listening to this creative, "vocal artwork panorama" on my radio, or computer, is a very satisfying experience.

Keep up the good work. You are an inspiration.

Warmest regards,
Richard & Jane Cicchetti,

Fairview, NC

Other Testimonials | Testimonial Studio


#1 Rated Show  (Arbitron)
Spot Advertising Rates
NOTE: This is not advertising with Clear Channel Communications, Inc.,
 but directly with Virato and personally read by Virato

 

Number of Spot Advertisements

Local*

National**

Open Rate (uncontracted)

 5-14 spots within 13 week contract

15-25 spots within 13 contract

26-52 spots within 26 week contract

52+ spots within 26 week contract

30 sec. $60, 1 min. $85

30 sec. $45 each, 1 min. $60

30 sec. $35 each, 1 min. $50

30 sec. $25 each, 1 min. $40

30 sec. $19 each, 1 min. $30

30 sec. $75, 1 min. $95

30 sec. $65 each, 1 min. $75

30 sec. $50 each, 1 min. $65

30 sec. $35 each, 1 min. $50

30 sec. $29 each, 1 min. $40

NOTE: 50% of any contract (5 or more spots) must be paid in full prior to initial broadcast of spot advertisement, and the balance of 50% before balance of spots will be broadcast.

A 26 week contract includes a banner or billboard on Asheville Magazine's front page, and Asheville Magazine's events page. (Normally $300 locally and $400 nationally)

*  Local applies to a product or service primarily used at one Asheville area location. 
     (Ex. Local practitioner business/service with a single location or local media)

** National applies to a product or service normally marketed national or internationally
      (Ex. Mail order or Internet business or multi-location service/business such as Earth Fare)

Listen to These Spots

Natural Awakenings, Asheville’s new holistic health magazine is filled with easy to read items of body, mind and spirit, and chocked full of unique local events spreading holistic awareness. Pick up a copy, today, free at one of over 300 locations in greater Asheville. Natural Awakenings Magazine, with millions of readers nationwide in over 40 cities, including Asheville….  Natural Awakenings Magazineit’s worth your time.

 

All Healers Alliance, All About Healing is Asheville's holistic healing resource for learning and receiving energetic healing work. At 329 Merrimon Ave, they offer such things as sacred cellular healing, Reiki, and other esoteric healing, along with therapeutic massage as well as unique films, and much more.  They also have space available for other compatible energetic healers and teachers.  Call them at 253-1113 and ask for Linda or Bonnie.  Tell them you heard about them on VIRATO LIVE! and receive a 10% discount on all services. That’s All Healers Alliance, 329 Merrimon Ave, Asheville. Their number again is 253-1113 and check out their website allabouthealing.net

 

If you have music or sound you would like to use this can be done,
...or they can be without music/sound effects

We also accept professionally produced CDs and  MP3files

Other Features Within


 #1 Rated Show  (Arbitron ratings)

Sponsor a

We are having open auditions for special mini-interviews. Interview must be approved by Virato, and  sponsorship announced.  Send audition CD (regular CD format) to:

Auditions
VIRATO LIVE!
PO Box 17397
Asheville, NC 28816

When these become available time-to-time you may sponsor such a segment interview.

Interview time: 7 minutes and 19 seconds.

Local: 10:52 AM-10:10:59:19 AM ET
National:
11:52 AM-11:10:59:19 AM ET or 11:51 AM-11:10:58:19 AM ET

Mini-interview sponsor fee:

$350 local*
$450
national/international.
**

30 second Spot Rates in Mini-Feature:

$80 local*
$125 national/international
**

* Local applies to a product or service primarily sold and used at one
   Asheville area  location.

   (Ex. Local practitioner business/service with a single location or local media)

**
National applies to a product or service normally marketed national or
     internationally, or with more than one location.

    (Ex. Mail order or Internet business or multi-location service/business such as
     Earth Fare

For details call 828-254-6620


We are looking for outstanding music. Send audition CD (regular CD format) and complete media package to:

VIRATO LIVE! PO Box 17397, Asheville, NC 28816.

Sponsor a 7 minute informal chat with artist, producer,  musicologist, with his/her music that would be of interest to our listeners. Trance, chant, spiritual, transformational etc. Simply provide us with a good quality CD, includes up to three 1 minute music clips etc..

Length: Exactly 7 minute and 19 seconds

Broadcast 11:52 AM or 12:51 PM EDT/EST

Sponsorship Fee:
$450
If interview conducted by Virato, add $125 

Musicians and Music Labels are encouraged to contact:

 

 

OPEN AUDITIONS


From time to time, to enhance the quality of the radio program, VIRATO LIVE! broadcast a short mini-feature or series on health, metaphysics or whatever that is an  informative and positive addition to the show.

We already have the waiting audience!  We are now accepting audition CDs for broadcast in our program. The first 1st hour, Message From Asheville is now booked through August 2008, with two shows, one Dr. Jane Smolnik and the other by Radavie.

Show content must be approved by Virato and meet FCC and station standards. Call 828-254-6620 for specifics in becoming involved in a feature.

Exact Feature broadcast time: 7 minutes, 19 seconds

Sponsor Rate: (15 sec introduction/30 sec spot/15 sec closing)

$250 local*
$350
national/international
**

30 second Spot Rates in Mini-Feature:

$80 local*
$125 national/international
**

Local: 10:52 AM-10:10:59:19 AM ET
National:
11:52 AM-11:10:59:19 AM ET or 11:51 AM-11:10:58:19 AM ET

* Local applies to a product or service primarily sold and used at 
    one Asheville area  location.

   (Ex. Local practitioner business/service with a single location or local  media)

**National applies to a product or service normally marketed
      national or internationally, or with more than one location.

    (Ex. Mail order or Internet business or multi-location service/business such as Earth Fare

Discounts available for multiple broadcasts.

 

Segment Feature Sponsorship

NOTE

Although VIRATO LIVE! does allow spot commercials. All feature interviews on VIRATO LIVE! have not been paid for in money, or any other form of sponsorship, remuneration, consideration or barter, either to Virato or Clear Channel Communications, Inc. or any of their employees, agents or on-air talent associated with VIRATO LIVE!

We occasionally broadcast a 7 minute sponsored nugget interview, or mini-program, designed to give the show magazine format sparkle.

Paid (paid for in money, or any other consideration or form of remuneration or barter) mini-interviews, and mini-programs must be identified with sponsorship.

It must be preceded by this announcement "The following program is brought to you by________" and end with "The preceding program has been brought to you by by_________"

In the event of a rate increase, contract rate will be honored for length of contract.

Call 828-254-6620 today to insure placement!

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Event Announcement

 

Have Virato announce your event including Name, Day, Date, Time, Location, Phone and a brief or detailed Description.  All event announcements must be approved by Virato.

Local Asheville events are announced in the first hour, Message from Asheville, 10:06 AM-11 AM,  National events can be in second or third hour, 11 AM to 1 PM.

Market / Location

Up to 35 words

each additional word

National/International**

$40 $1.50

Local Asheville*

$25 $1.00

All

Three or more announcements, 10% discount
Events announcements are limited to 75 words maximum.

Event announcements are limited in each broadcast, available on a first come, first served basis, and must be approved by Virato.

Event announcement must be received and paid for by 5 PM the Thursday before a broadcast. Should a broadcast be pre-empted you will receive a full credit or return of full payment.

If your event and organization qualifies, it may be read at no cost, as a PSA (Public Service Announcement). E-mail us with details

* Local applies to a product or service primarily sold and used at one Asheville area  location.
   (Ex. Local practitioner business/service with a single location or local media)

**National applies to a product or service normally marketed national or internationally, or with more than one location.
    (Ex. Mail order or Internet business or multi-location service/business such as Earth Fare

Also see Event Listing info in Asheville Magazine


...and on the Website



See Banner Links

368 X 58 Pixel Banner

3 months banner presence, single category:  $149, each additional category $19

6 months banner presence, single category:  $249, each additional category $29

12 months banner presence, single category: $389, each additional category $56

Banners not yet categorized. We are also into partial or full barter...


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Listener Profile Targeted by...

LIFESTYLE_______________________________________

The VIRATO LIVE! listener is a composite. He or she (52% female) most likely also listens to NPR, probably voted for Al Gore in 2000, surely knows what organic means, and is bright enough to understand the program's topics and guests...or is interested in learning.

Sprinkle the composite liberally with those exploring their inner selves through metaphysics, spirituality, and expanded consciousness.

Now, dose with former (and current) hippies, tarot card readers, yoga aficionados, crystal gazers, Tommy Chong flashbacks, and a few wannabe revolutionaries.

Sparingly add peace, human and animal rights activists, and those who recognize the unconsciousness of war and the need for exposing a dysfunctional society at the forefront of their activism. A good portion are Cultural Creatives.

They also magically find plenty of disposable income to share with our advertisers.  Maybe it's because they're not addicted to spending their money in the malls or on fashion and "made-in-china" trinkets from Wal-Mart.

AGE _____________________________________________________

15-25

7%

25-35 

19%

35-45

25%

45-55

22%

55-65

23%

Over 65

  8%

GENDER _______________________________________________

Female

52%

Male

44%

No reply    4%

OCCUPATION _________________________________________

Professional

18%

Service Industries

18%

Retirees 

9%

White Collar

13%

Blue Collar

  8%

Students

  4%

Other or no reply

30%

INCOME _______________________________________________

Under $6M 

2%

$6-$26M

9%

$26-$46M 

20%

$46-$66M 

29%

$66-$86M 

20%

$85-$106M

12%

Over $106M 

9%

The above income figures represent 42% of those surveyed

INTERESTS ___________________________________________

Holistic Health

93%

Ecology/Environment

89%

Spirituality/Metaphysics

84%

Nature/Natural Living

77%

Travel/Adventure

69%

Alternative Politics

67%

Arts/Crafts

34%

Philosophy

32%

Vegetarian/Vegan

23%

OTHER ________________________________________________

Own Home, 39%

Rent, 52%

Other, 9%

Own Automobile

89%

Internet
and/or
E-mail
Usage

less than once a week 4%

less than 1 hr/day
30%

more than 1 hr/day
52%

more than 2 hrs/day 23%

more than 4 hrs/day
6%

Have E-mail

94%

 

A loyal listenership for VIRATO LIVE! is growing exponentially as networkng has begun. If you have interest in being a regional representative call 1-828-254-6620

Rates subject to change without notice,
and existing contracts will be honored.

 

Survey completed 5/20/07
SDI Marketing Services & Power Decisions Group

 


 

VIRATO LIVE!
Coming to your town!

 


 

NATIONAL SYNDICATION...

.S

People Are Ready!

VIRATO LIVE! is actively seeking national syndication. Play a role in planetary transformation by getting VIRATO LIVE! broadcast on radio stations nationally. Be a local host or sponsor a local show...live from your town or city!

We are targeting 30 specific geographic areas, and working toward syndicated broadcasting on over 300+ stations nation-wide.  It's time!

If you know of a commercial talk radio station in your area (preferably liberal or progressive, but that is not necessary) open to what Virato and his guests have to say, e-mail or call 828-254-6620.

Also see Networker

 

 Participate in the show's direction and creation!
Join our
VIRATO LIVE!

www./groups.yahoo.com/virato-live

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