Challenge
When the Dr. Scholl’s brand broke free from a corporate portfolio to emerge as a standalone company in 2019, the Scholl’s Wellness Company found itself in the exciting position of building a category-leading consumer brand with the resources, energy and creative spark of an untethered startup corporation. Their seasoned brand team needed an experienced agency partner that could jump in seamlessly to support, anticipate, strategize, and execute against their creative needs, specifically in the areas of digital assets, email marketing, and consumer promotion.
Solution
A creative partnership with New Frontier offered immediate peace of mind to their US legal team. A quick on-boarding was all it took to secure New Frontier as an accessible, on-demand resource for all creative initiatives including print advertising, business collateral, marketing and sales materials.
Results
Our partnership continues to support both the sales and marketing teams across the core business and new product launches. From successful in-store programs, to helping present new products to retailers for continued growth. to national FSI campaigns, to an email marketing program that has received the highest consumer response rates to date. We are proud to support our sales and marketing partners as Scholl’s continues to grow as a global category leader within the footcare segment.
Our Work
- National Consumer and Retail Promotion
- FSI
- Email marketing
- Point-of-Purchase materials
- Package Design
- Print Advertising
- Product Sell Sheets
- Retail Display
- New Product Concepts
- Copywriting
- Conference and Sales Materials
- Brand Consulting
- Product Launch support
“New Frontier has become our go-to agency for all the Consumer Promotion and Digital projects we need to execute quickly and effectively on limited budget. They’re nimble and efficient, and have impressed us with the quality and breadth of needs they can assist on. Furthermore, their CRM work has generated our highest consumer response rates to date – demonstrating their ability to apply our brand guidelines to engage our target audience.”
