Challenge
Our relationship with this New Jersey tradition that attracts nearly 40,000 global spectators each fall, began in 2015, when the committee came to New Frontier in need of a brand identity and a new website that would capture the look and feel of the world-class charity event the organization aspired to be. As a result of our initial work, our partnership continued year after year with new challenges, new marketing plans, and new opportunities. This past year, we were challenged to increase ticket sales for The Chairman’s Pavilion, a prestigious trackside experience that hadn’t achieved the traction it deserved or that management desired.
Solution
After aligning on a budget and a strategy with the client, we developed a comprehensive and all-inclusive marketing plan that included a targeted online component, an enhanced website, an award-winning transit initiative, and a fully-executed television campaign.
Results
The Chairman’s Pavilion sold out for the first time in its history – not only increasing sales, but also increasing contributions to local charities and healthcare organizations within the New Jersey region. As our client was proud to point out, we exceeded all goals, did so under budget, and helped support local healthcare organizations along the way. We’d call that a trifecta, wouldn’t you?
Our Work
- Branding and Logo Design
- Website Design
- Marketing and Media Plan
- Social / Digital Campaign
- Consumer Promotion
- Television
- Radio
- Outdoor
- Transit
- Corporate Sales Support
“Year after year, we trust David and his team to develop a dynamic creative campaign and practical marketing strategy, and put them into play immediately. They’re smart, creative, and budget-savvy…the best agency partners we’ve ever worked with”
