• Skip to main content
  • Skip to footer

New Frontier

Advertising, Marketing, Web Design; Short Hills, Boston

  • Who We Are
    • Our Team
  • What We Do
  • Specialty Areas
    • Consumer Brand Marketing
    • Legal and Professional Marketing
    • Website Development
    • Free Websites for NJ Businesses
  • Work That Works
  • StoreFront
  • Let’s Talk

Pickle Licious

Digital Marketing Results To Be Relished

Challenge

2020 was going to be a banner year for the team at Pickle Licious. After appearing on multiple “Best Pickles in New Jersey” lists, their retail business and farmer’s market presence were thriving. Then the pandemic hit. Like many consumer-facing businesses, the post-COVID landscape forced them to re-evaluate their web presence and build a focused e-commerce platform to grow their business online.

Solution

First, we created a new customized website with a streamlined consumer experience and a confident, professional look and feel. Next, we converted their existing WordPress cart to the Shopify platform to make online shopping easy for both their customers and logistics This made tasks like adding/subtracting products, creating shipping labels, and managing promotions/shipping/returns more streamlined and easy to do. Finally, we developed a search-based Google Ads strategy, linking their individual products to Google Ads, Google Shopping and a new goal-based Google Performance Max campaign.

Results

The new website and the search campaign delivered immediate results. Within 5 months of implementation, the brand had attained a broad national reach and was converting at a 7.85 return-on-ad-spend (meaning for every $1.00 spent on advertising $7.85 in product sales was generated). Even more importantly, the client was able to focus on the pickles while the website and the ad campaign created organic growth with an increasing ROI. These are results any business would relish…and that’s a really big dill!

Our Work

  • Web Design
  • Shopify Integration
  • Email Campaign
  • Strategic Planning
  • Consumer Promotion
  • Google Ads

“When we needed to step up our online marketing game, David, Ani and Lora stepped in to turn our website around, and create a digital marketing and advertising machine that’s currently paying for itself in online sales. Thanks so much, team NF! We love being a part of your family!”

– Robyn Samra, Founder and “Pickle Lady”, Pickle Licious

next >
< previous
See All Case Studies

Footer

New Frontier logo

SHORT HILLS

44 Main Street, Suite 5
Millburn, NJ 07041
(973) 250-2341
info@newfrontier.com

BOSTON

1309 Beacon Street
Brookline, MA 02446
(617) 244-2021
info@newfrontier.com

© 2025 New Frontier. All rights reserved. Privacy Policy/Terms

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
  • Who We Are
    • Our Team
  • What We Do
  • Specialty Areas
    • Consumer Brand Marketing
    • Legal and Professional Marketing
    • Website Development
    • Free Websites for NJ Businesses
  • Work That Works
  • StoreFront
  • Let’s Talk