Undoubtedly the largest site we’ve ever developed (874 pages), we’re proud to launch the new website for our client and partner, K2 Integrity – a global leader in the risk advisory category, with offices around the world from New York to Geneva to Abu Dhabi. […]
Advertising
New Frontier Selected as Marketing Consultancy / Agency of Record for Essex County, New Jersey
We’re proud to have been selected as the agency of record to provide advertising and marketing services to the Essex County, New Jersey Executive’s office, covering all 22 Essex County municipalities, while supporting, placing and monitoring ads across various media outlets, including TV, print, digital […]
Ad Development / TV Campaign / Media Plan: The Far Hills Race Meeting
This year, our TV campaign and media plan for the most prestigious race in American steeplechasing is built around general admission ticket sales and reserved parking (tailgate) spaces. We’ve got an aggressive schedule, taking advantage of the extra NFL primetime games, and the Yankees/Mets playoff […]
Retail Coupon Machines: Dr. Scholl’s New Products
We’ve created many point-of-purchase initiatives to improve retail merchandising for our clients in the past, but this is our first experience with at-shelf coupon machines. This summer, we developed two iterations of a Neptune Retail Solutions Coupon Machine promoting Dr. Scholl’s new products across food […]
Digital Campaign: Advisor’s Asset Management
Our latest animated campaign for AAM can be seen throughout the summer across the Wall Street Journal / Barrons digital platforms and partners. We’ve been working on digital campaigns with Advisor’s Asset Management for months now, including live TV spots on CNBC, and industry-wide messaging […]
National FSI Drop: Dr. Scholl’s New Products
Check out what’s new from Dr. Scholl’s! We’ve got 6 new products featured in today’s “SmartSource” Sunday circular across 4 footcare categories. (Personal note – these products hold sentimental value, as my first job out of business school was launching new products for Dr. Scholl’s, […]
Google Ads Update: Pickle Licious Campaign
Given the right situation, a well-thought out and well-executed digital ad campaign can be extremely effective. Case in point: a few months ago, we set up a new Google Ads (formerly AdWords) campaign for our client, Pickle Licious, by combining their Shopify cart with a […]
Amazon Campaign Launch: SlowMag® Mg
Our Amazon DSP campaign creative for two SlowMag® Mg brands – Original Muscle + Heart, and new Calm + Sleep – was pushed live this week as a follow-up to the recent website launch. In the coming weeks, these sponsored display ads (all twelve of them) will appear […]