Challenge
Our relationship with Hoboken Farms began when founder Brad came to us with an enviable problem; his local creation had just been named the “Top Pasta Sauce in the Country” by the Wall Street Journal, and was suddenly drawing national interest from consumers and retail stores alike, yet he lacked the resources to make the jump from regional favorite to national fixture.
Solution
After listening, understanding and uncovering some key opportunity areas, we created a website and consumer promotion plan that delighted retailers and consumers, and supported their desire to immerse themselves in the brand and locate the sauce for purchase.
Results
An online campaign that gave the brand the jump-start it needed to grow, achieving sales growth, increased retail distribution, and an array of industry awards that placed Hoboken Farms among the best in national consumer product websites and overall brand communication.
Our Work
- Strategic Planning
- Website Design
- Facebook Campaign
- Consumer Promotion
- Digital Campaign
- Graphic Design
“When our pasta sauce was on the verge of going national and we were in need of an agency that would truly understand our brand and how it needed to grow, we didn’t know where to turn. Thankfully, I met David and his incredible team at New Frontier. It’s been a perfect partnership from day one.”
