NJEDA

Challenge

Small businesses are the heart of New Jersey’s downtowns and communities, but many lack the time, resources and marketing budgets needed to compete in an increasingly digital marketplace. A professional website can be transformational for a local business, but for many small business owners, the cost and complexity of building one can put that opportunity out of reach.

Solution

New Frontier created StoreFront with a simple mission: to give small business owners access to professional creative resources and marketing support that could make a meaningful difference in their success. What began as a New Frontier passion project grew into a statewide initiative when we partnered with the New Jersey Economic Development Authority (NJEDA) Small Business E-Commerce Support Program.

Through the program, eligible New Jersey restaurants, retailers and personal care businesses can receive a professionally designed and developed website at no cost to them. New Frontier StoreFront guides each business through the entire process—from strategy and design through development and launch—giving small business owners the same level of creative thinking, personal attention and professional resources we provide to our larger clients.
But we wanted our impact to extend beyond the websites themselves. With every launch, we look for ways to celebrate the people and communities behind the businesses—supporting local charities, sponsoring community organizations and creating events and initiatives that encourage people to shop, dine and support local.