This year, our TV campaign and media plan for the most prestigious race in American steeplechasing is built around general admission ticket sales and reserved parking (tailgate) spaces. We’ve got an aggressive schedule, taking advantage of the extra NFL primetime games, and the Yankees/Mets playoff push (probably the only time this Bostonian has ever felt good about the Yankees drawing intrigue in October). We’ve also got an online “streaming” component that integrates with network apps, on-demand programming , streaming platforms (e.g., Apple TV+) , and “streamed” live sports, to capture an audience that has migrated away from their traditional television sets.
Our relationship with the Far Hills Race Meeting goes back to their 95th Running, and has covered everything from a nationally acclaimed logo redesign and website to an award-winning transit campaign. Read more about our work and its impact here. (And if you buy tickets this year, tell ’em New Frontier sent you). Thanks so much to Guy and the team in Far Hills for your continued partnership!