Project Spotlight
Welcome to our (new) Project Spotlight, where we’re excited to share some of our work and our capabilities as they are launched and released to the public. Looking forward to providing a window into the creative world of New Frontier, and having some fun along the way. Thanks for stopping by! We’re glad you’re here.
Website Launch: K2 Integrity
November 17, 2022
Undoubtedly the largest site we’ve ever developed (874 pages), we’re proud to launch the new website for our client and partner, K2 Integrity – a global leader in the risk advisory category, with offices around the world from New York to Geneva to Abu Dhabi. […]
New Frontier Selected as Marketing Consultancy / Agency of Record for Essex County, New Jersey
October 3, 2022
We’re proud to have been selected as the agency of record to provide advertising and marketing services to the Essex County, New Jersey Executive’s office, covering all 22 Essex County municipalities, while supporting, placing and monitoring ads across various media outlets, including TV, print, digital […]
Ad Development / TV Campaign / Media Plan: The Far Hills Race Meeting
September 25, 2022
This year, our TV campaign and media plan for the most prestigious race in American steeplechasing is built around general admission ticket sales and reserved parking (tailgate) spaces. We’ve got an aggressive schedule, taking advantage of the extra NFL primetime games, and the Yankees/Mets playoff […]
Retail Coupon Machines: Dr. Scholl’s New Products
August 9, 2022
We’ve created many point-of-purchase initiatives to improve retail merchandising for our clients in the past, but this is our first experience with at-shelf coupon machines. This summer, we developed two iterations of a Neptune Retail Solutions Coupon Machine promoting Dr. Scholl’s new products across food […]
Digital Campaign: Advisor’s Asset Management
July 24, 2022
Our latest animated campaign for AAM can be seen throughout the summer across the Wall Street Journal / Barrons digital platforms and partners. We’ve been working on digital campaigns with Advisor’s Asset Management for months now, including live TV spots on CNBC, and industry-wide messaging […]
Corporate Rebranding: SBL Consulting Group
July 8, 2022
While most of our brand development work is focused on new business launches, we just completed a rebrand and relaunch of a 10+ year old business that had evolved from a single-person startup to an industry-renowned consumer healthcare consultancy. We developed a creative concept based […]
Digital Animation: Betadine Antiseptic
June 15, 2022
Here’s a fun project that just got released across social media. In collaboration with the brand team and our friends/partners at FCB Health, we took the elements and components of a new national campaign, and turned it into a :30 second digital animated piece that’s […]
National FSI Drop: Dr. Scholl’s New Products
June 12, 2022
Check out what’s new from Dr. Scholl’s! We’ve got 6 new products featured in today’s “SmartSource” Sunday circular across 4 footcare categories. (Personal note – these products hold sentimental value, as my first job out of business school was launching new products for Dr. Scholl’s, […]
Branding / Logo Design: Millburn Farmers Market
June 7, 2022
We’re proud of our local Millburn-Short Hills initiatives, including the branding and logo design for the Millburn Farmers Market, which opens for the season this afternoon. Still struggling with the apostrophe situation (Farmer’s Market? Farmers’ Market?), even after an internet search suggested we omit the […]
Google Ads Update: Pickle Licious Campaign
May 26, 2022
Given the right situation, a well-thought out and well-executed digital ad campaign can be extremely effective. Case in point: a few months ago, we set up a new Google Ads (formerly AdWords) campaign for our client, Pickle Licious, by combining their Shopify cart with a […]
Website Launch: Dakota Wealth Management
May 11, 2022
The only thing better than helping to launch a new product or business is to support their growth and celebrate their success. Our relationship with Dakota Wealth Management began 4 years ago when their rockstar tandem of Peter Raimondi and Mike Reed were looking to […]
Website Launch: Bloome & Thorne
April 22, 2022
Just launched the latest addition to our suite of corporate logos and websites for the David Ellis Catering Group – Bloome & Thorne Floral, Decor & Design. Lora led this project while adding in the clever copy as always (“Hello, Gorgeous!”), with Ani leading the […]
New Product Launch Support: TruSkin Tea Tree Super Cleanser
April 7, 2022
Nothing makes us happier than launching new consumer products, and we had the opportunity to help our clients, Wellbeam Consumer Health, with a fun one this week. In support of their new Tea Tree Super Cleanser launch, Ani created a series of 12 animated and […]
Salesforce CRM Integration: Robertson Stephens
March 23, 2022
One of the most important attributes of the WordPress platform is the ability to keep a website updated and connected to a new functionality whenever needed. We built this award-winning website for our client, Robertson Stephens, about a year ago, and this past week, they […]
Shopify Website Launch: Oxford Jewelers
March 14, 2022
Clients often come to us asking the best way to sell products online. Our quick answer is that it depends how many products they’re selling, and how often the product assortment will change. If it’s just a small client that’s selling a single item (e.g., […]
Website Launch: Lourie & Cutler, P.C.
February 28, 2022
Any website that features photos of Boston is a website that is near and dear to our president’s homesick heart. For our client, Lourie & Cutler, P.C., located right next to Faneuil Hall, we wanted to create something that reflected its 75-year heritage as a […]
Amazon Campaign Launch: SlowMag® Mg
February 18, 2022
Our Amazon DSP campaign creative for two SlowMag® Mg brands – Original Muscle + Heart, and new Calm + Sleep – was pushed live this week as a follow-up to the recent website launch. In the coming weeks, these sponsored display ads (all twelve of them) will appear […]
Website Launch: JFS Metrowest
February 14, 2022
link: jfsmetrowest.org Just launched a new website for one of our longstanding nonprofit clients, Jewish Family Services of Metrowest NJ. Nicole took the lead on this one – she and Ani worked closely with the client to streamline the design, content, and functionality of the [...]
Web Analytics Update: Nukk-Freeman & Cerra, PC
February 9, 2022
It’s been exactly 6 months since we launched the Nukk-Freeman & Cerra, PC website, and our client asked for a site performance update that they can share at their annual meeting later this week. Happy to report that based on the latest data (through February 6, 2022): […]
Welcome to the NF Project Spotlight
February 1, 2022
We often get asked what types of projects we’re working on. Starting today, we’re excited to share some of our work as it goes public. Looking forward to providing a window into the creative world of New Frontier, and having some fun along the way. […]
