Undoubtedly the largest site we’ve ever developed (874 pages), we’re proud to launch the new website for our client and partner, K2 Integrity – a global leader in the risk advisory category, with offices around the world from New York to Geneva to Abu Dhabi. […]
New Frontier Selected as Marketing Consultancy / Agency of Record for Essex County, New Jersey
We’re proud to have been selected as the agency of record to provide advertising and marketing services to the Essex County, New Jersey Executive’s office, covering all 22 Essex County municipalities, while supporting, placing and monitoring ads across various media outlets, including TV, print, digital […]
Ad Development / TV Campaign / Media Plan: The Far Hills Race Meeting
This year, our TV campaign and media plan for the most prestigious race in American steeplechasing is built around general admission ticket sales and reserved parking (tailgate) spaces. We’ve got an aggressive schedule, taking advantage of the extra NFL primetime games, and the Yankees/Mets playoff […]
Retail Coupon Machines: Dr. Scholl’s New Products
We’ve created many point-of-purchase initiatives to improve retail merchandising for our clients in the past, but this is our first experience with at-shelf coupon machines. This summer, we developed two iterations of a Neptune Retail Solutions Coupon Machine promoting Dr. Scholl’s new products across food […]
Digital Campaign: Advisor’s Asset Management
Our latest animated campaign for AAM can be seen throughout the summer across the Wall Street Journal / Barrons digital platforms and partners. We’ve been working on digital campaigns with Advisor’s Asset Management for months now, including live TV spots on CNBC, and industry-wide messaging […]
Corporate Rebranding: SBL Consulting Group
While most of our brand development work is focused on new business launches, we just completed a rebrand and relaunch of a 10+ year old business that had evolved from a single-person startup to an industry-renowned consumer healthcare consultancy. We developed a creative concept based […]
Digital Animation: Betadine Antiseptic
Here’s a fun project that just got released across social media. In collaboration with the brand team and our friends/partners at FCB Health, we took the elements and components of a new national campaign, and turned it into a :30 second digital animated piece that’s […]
National FSI Drop: Dr. Scholl’s New Products
Check out what’s new from Dr. Scholl’s! We’ve got 6 new products featured in today’s “SmartSource” Sunday circular across 4 footcare categories. (Personal note – these products hold sentimental value, as my first job out of business school was launching new products for Dr. Scholl’s, […]
Branding / Logo Design: Millburn Farmers Market
We’re proud of our local Millburn-Short Hills initiatives, including the branding and logo design for the Millburn Farmers Market, which opens for the season this afternoon. Still struggling with the apostrophe situation (Farmer’s Market? Farmers’ Market?), even after an internet search suggested we omit the […]
Google Ads Update: Pickle Licious Campaign
Given the right situation, a well-thought out and well-executed digital ad campaign can be extremely effective. Case in point: a few months ago, we set up a new Google Ads (formerly AdWords) campaign for our client, Pickle Licious, by combining their Shopify cart with a […]
